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Thursday, June 3, 2010

Todd's World: Why Isn’t Predictive Analytics a Big Thing?

Answer?  Because it only works until it doesn’t.

Why Isn’t Predictive Analytics a Big Thing?

I’m baffled as to why Predictive Analytics still has the status of a fringe, niche, and advanced realm of the Microsoft Business Intelligence world. Business Intelligence without Predictive Analytics is like a bus taking you most of the way home from work, but dropping you off on the main drag leaving you with a two mile walk. Those two miles are doable and it is great exercise, but what if you’re short on time, ill or injured, it’s pouring rain, or it’s full of dangerous drivers? The bus may have taken you 90% of the way home in terms of miles, but that last 10% of miles is really half the journey in terms of time and effort.

Todd's World: Why Isn’t Predictive Analytics a Big Thing?

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